Blog for Clients

Excuses For NOT Advertising #3

Budgeting For Advertising is NOT a Cost... It's an INVESTMENT

Here is another good excuse that you may have even been guilty of using yourself, but one that is worth looking at a little closer… “I don’t have the budget right now to advertise!” Okay, now on the surface that looks like a legitimate excuse. And I agree that if …

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Something OUT of the Ordinary…

Do you know what's really odd? Numbers not divisible by 2!

Today’s post is NOT something we would normally do… in-fact, it is more than just a bit odd for me! So… How do I start this conversation with you? Do you know someone who has some talent for writing short sharp sales sentences? Or maybe they would like to learn …

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Do NOT Disturb

Keep Calm and Shut The Door

Today, some great general business advice for every industry. Sick of making those silly little mistakes? Then, the best advice is… shut your door to your office! That sounds… like… ‘weird’? Right? But there is a good reason to do so. Researchers have found that people will make double, some …

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Don’t talk about it…

Silence is sometimes the best answer - the Dalai Lama

Welcome to 2017! I hope this year is far better than last year for you, and for everyone in your business and family. Today we’re chatting about radio commercials that have far fewer words – and – do they work? If you don’t talk about it, and leave the listener …

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The LAST Post for 2016

97.3 Coast FM Logo

[It’s Boxing day and this is a blatant sales pitch – to end the year on – come on… I’m not at work today!] Have you ever listened to the radio, at home, at work, in the car, or where ever… heard an ad and thought to yourself… “You know …

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Motivation… At This Time Of Year?

Start seeing results one day earlier... start today

At this time of year, it may be hard to stay motivated, stay focused and to stay on target! So I trawled through a massive amount of motivational books that I have and came up with my top 10 Tips to Stay Motivated. I hope they help you as much as …

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Doctor, Simply Say Little or Do Little?

Doctors Medical Terminology vs. Plain Speaking

Today, I want to share with you a very recent and painful experience with a trainee doctor, an older specialist, my wife and myself (actually, it does sound like the set-up for a bad comedy joke). The young doctor explained what was going on, and we understood almost none of …

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Are You Stressed Out?

Terry Pratchett's thoughts on dealing with stress...

It’s a busy time of year, and anyone of us can, and more than likely is, very, very… STRESSED OUT!!! To try to avoid it, here’s some tips that I have gathered from my many years working in tight deadline driven workplaces… they may work for you too! Feeling ‘Stressed …

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This is SIMPLE, POWERFUL and WORKS!

Tell Your Story in Your Ads!

[BLATANT SALES PITCH WARNING] “It’s the most silliest time of the year…” Radio advertising does offer you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product or service. The cost of a fifteen, thirty, or sixty second …

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