Local Radio...
IS...
Relevant...
Radio is personal and makes connects with listeners.
Good local radio connects us with our past, our present and our future.
OUR PAST:
Remember your local radio DJ when you were a kid?
They were your world... They had influence, they had power and were fun. They kept you informed, and you felt like they were part of your inner circle.
It meant that their consistent personality and the consistent messages they gave, made everything seem okay. You loved the music they played, and because of this you had your favourite station you listened to.
AND because sounds drive memory, when you hear that music now, it takes you back to then.
The human voice can be, and is just as powerful as music.
Local radio can emotionally connect you with memories and joy… through sound.
OUR PRESENT:
Radio works because it is audio, and the sound of the human voice does connect deeply - it is the most important way to tell stories to people.
Local radio is... connecting to listeners, intimately in their homes, their bedrooms, their kitchens, in their car... and in their head.
Therefore – it can, and does help to sell products and services.
OUR FUTURE:
Local radio is and will remain a strong part of people’s lives because anything and everything having to do with voice - is growing dramatically - just look at podcasts, and the investment in DAB Plus radio technology.
Radio’s influence during the pandemic grew too with more listeners than ever before as people sought that connection and companionship that local radio offers.
LOCAL:
Our listeners are listening to locals who are relatable, who live in their area, and can talk knowledgably to locals about local issues and know exactly what they are talking about.
And because we are serving the community in thousands of different ways, from sponsorship drives to community services projects, local news, focus and events – we connect with our community of listeners.
Radio works for advertisers because it allows that one-on-one connection with the listener. It can be a constant companion. Or a friend. It is an emotional link to their past, present and future too.
Unlike TV which you must sit and actively watch, or a newspaper which you must turn the pages of - radio is there, sharing the moment with the listener through good times and bad.
Local radio works because it is a friend. It is a work colleague, it is company.
It is important to local communities.
Local radio is something that we can rely upon.
Remember: Local radio connects with its listeners better than any other medium, so when would you like your next commercial to play?
Call us on (08) 9581 2666 and we'll start working on it today!
