'Laugh it up, Chuckles'.
The Biebs dropped a new song at midnight Wednesday (April 27) called "I Feel Funny" along with a goofy lyric video that doubles as a teaser for a different single featuring Don Toliver.
The video was directed by Cole Bennett who shot the video on his phone. The two were on the set filming a music video for Bieber’s upcoming track ‘Honest’ featuring Toliver when they decided to shoot the ‘I Feel Funny’ video between takes. It took them about 15 minutes.
The ‘I Feel Funny’ video ends with a tease that ‘Honest’ is “coming very very very soon”.
This is what director Cole Bennet had to say about how it evolved.
"Now let me tell you the story of how this came about..
Justin randomly texted me this song one day and said "should we do a visual to this? song straight to number 1." We joked around about doing a video for it but never did. A few weeks later we were doing a pick up day for a video we had recently shot, but never finished (Honest). We had a bit of time switching over from scene to scene. So, I went into his trailer and said "Remember that song you sent me? Let's shoot a video for it on my phone in between takes of the actual video." ... The rest was history. Enjoy.