The last thing the world needs is another beauty brand. But that’s too bad.

Thursday, July 11th, 2019 11:58am

By Ali Hill

Lady Gaga gives us a sneak peek at Haus Laboratories.

Lady Gaga has announced her new beauty brand ‘Haus Laboratories’ which is set for pre-order in July and will be sold exclusively through Amazon in September... and it looks incredible.

But, we’ll let Mother Monster tell you all about it, herself…

When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.

I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.

It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.

Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had.

I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.

Love,
Lady Gaga