The regions peak tourism body, Mandurah and Peel Tourism Organisation, has just launched its winter campaign.
Bringing tourists down from Perth is the centrepiece for MAPTO's winter tourism campaign. 
The regions tourism body will target the Perth market, with the newly launched campaign hoping to boost day trips and short stays in Mandurah and the Peel Region.
MAPTO CEO, Karen Priest, said they have been working with local businesses and events to promote special offers to drive visitation during the traditionally quieter winter months.
“This campaign is a part of the strategy to re-educate the Perth market on what Mandurah and the Peel Region has to offer and create pride in locals to become advocates," she said.
A recent consumer research report found Mandurah was missing out on vital tourism dollars because visitors weren't sure what the area had to offer.
The result was similar for resident in the Peel Region, with many unsure of attractions and activities on offer, meaning the likelihood of recommending the region for a visit was low.
“The results of our recent consumer research showed potential visitors and local residents alike really don’t know enough about the region,” Ms Priest said.
“There are lingering perceptions that there’s not much to do outside of crabbing and boating.
“The good news is the research also showed that when people are told how diverse the Peel Region is, they are much more likely to visit here, or recommend it to family and friends."
The campaign highlights winter experiences that can be enjoyed in the cooler months, with an emphasis on how close they are to Perth.
“Winter in Mandurah and the Peel Region offers stunning green landscapes, glistening forests, flowing rivers, misty mornings to enjoy cosy cafés, tasty reds, hearty country meals by open fires, white water rafting, mountain biking, bushwalking, school holiday activities and winter events,” she said.
“I’m encouraged to see so many local businesses get on board with the campaign, and there’s still time for others to join."
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