Blog for Clients

  • Stealing, Copying -or- Liberating Ideas For Your Commercial

    Posted by Earl at Tuesday, October 26th, 2021 8:00am

    Stealing, copying, plagiarising, be inspired by, these are all ways which we can be inspired when we liberate ideas for radio commercials... but is it okay to do so? It is possible - that this could be the single most controversial post EVER on this Blog... Maybe not - I await your responses!

  • Naming Rights... What You Can & Can't Say In Ad's

    Posted by Earl at Wednesday, October 20th, 2021 8:00am

    Big name events attract big dollars, and the naming rights for those events therefore will attract attention from those who own them... to those trying to ride the coat tails of the event. Today we look at what you can and can't do when another company owns the rights or is the major sponsor.

  • Why Local Radio Sizzles!

    Posted by Earl at Tuesday, October 19th, 2021 8:00am

    We all think that our businesses are hot, but why do we really think that local radio sizzles and connects with our listeners beyond any other media? Let's have a quick look and see why! <BLANTANT SALES PITCH WARNING!>

  • Other Blogs You Should Read or Websites You Should Visit

    Posted by Earl at Tuesday, October 12th, 2021 8:00am

    Not really a comprehensive list, but one that should inspire local business people like you to have a read of other blogs and websites... to get advise, inform or entertain you.

  • Jargon Buster: The Outside Broadcast - or - the O.B.

    Posted by Earl at Tuesday, October 5th, 2021 8:00am

    What exactly is an O.B. and what does it entail - what are the benefits? Let's take a deep dive into the edge of your seats fun of an outside broadcast! All explained in 7 steps as to why its great value for money too!

  • Pandemic Pivoting

    Posted by Earl at Tuesday, September 28th, 2021 8:00am

    Wrigley's was originally a soap company that gave away baking powder with their soap. The baking powder became so popular that they switched to selling baking powder with chewing gum as a gift. Guess what? The chewing gum become more popular, so the company switched to selling gum - urban myth or truism? It doesn't matter - what does is that they were unafraid to pivot and change tactics...

  • Transitioning Your Business From One Generation To Another

    Posted by Earl at Tuesday, September 21st, 2021 8:00am

    Family businesses are the backbone of our economy, often performing better, acting faster, and, are more flexible than non-family businesses during a crisis. But what happens when the founder of the business retires... it can be a can of worms - so lets open it up and have a good inside.
    Also... This is one of our longest posts, and for good reason.

  • Long Weekend Deadlines in W.A.

    Posted by Earl at Monday, September 20th, 2021 2:30pm

    This weekend in W.A. is the Queen's Birthday Long Weekend (I know we are out of step with the rest of Australia - let alone with the Queen). So here are our deadlines if you are looking to get any material at all on-air this weekend!

  • How Many Words in How Much Time?

    Posted by Earl at Tuesday, September 14th, 2021 8:00am

    If you've been a client of hours for a time - you know I bang on and on about word count - and I've had clients ask me many times what we time out to - so today we take a short but quick dive into a list of word count and durations for all types of spots, from credits to 60 second commercials and everything in-between.

    Word count and radio commercial durations.

  • Understanding The Buying Habits Of Your Customers …Or… The Mattress Buying Cycle!

    Posted by Earl at Wednesday, September 8th, 2021 8:00am

    It used to be a well-established fact that when you are looking for a mattress, you’ll spend about 72 hours deciding on one, then buy one. How often would you do this? It was thought that it was about once every 15 years. But what is the story now? AND how do they know this?
    ALSO... Today is the last day of Wednesday posts for us - next week the posts go up every Tuesday at 8am!

  • Jargon Buster: Testimonial

    Posted by Earl at Wednesday, September 1st, 2021 8:00am

    Its the first Wednesday of the month, so that means its time for another Jargon Buster, today we look at Testimonials. But don't take my word for it, here's what our clients say...

  • Should You Tell Your Story Via Podcasting or Blogging?

    Posted by Earl at Wednesday, August 25th, 2021 8:00am

    One of our readers asked for us to provide some info about starting a blog and podcasting, but before I do, I think the bigger question should be – should you do it at all?

  • Making Claims In Your Ads

    Posted by Earl at Wednesday, August 18th, 2021 8:00am

    All businesses make claims in their advertising. But what you say is legal to do so, and what isn't? Today we take a dive into some murky waters and see what we can find out.

  • SPECIAL: Online Shoppers, Social Media AND Radio!

    Posted by Earl at Thursday, August 12th, 2021 9:05am

    Radio and online purchases are the perfect pair according to special report out today - but dive deeper and discover more about social media, tv and radio!
    (Report taken from

  • What type of advertising experience do YOU want?

    Posted by Earl at Wednesday, August 11th, 2021 8:00am

    It’s a simple question, and one where I can guarantee the answer…
    “I want the kind of advertising that gets results!”
    But so often clients don’t do that, why? Read on and find out more. It’s all because…

  • Jargon Buster: Sponsored

    Posted by Earl at Wednesday, August 4th, 2021 8:00am

    And we're back to another Jargon Buster... today we look at SPONSORED... what it means an why it might be a right fit for you.

  • Blatant Sales Pitch... At Least 10 Reasons to Advertise on Radio

    Posted by Earl at Wednesday, July 28th, 2021 8:00am

    If you’re going to advertise (and every business should), it makes sense to spend your advertising budget where you can get great results… Radio!

  • Editing... The Choices We Make!

    Posted by Earl at Wednesday, July 21st, 2021 8:00am

    Editing choices in writing scripts, sound effects, music, the flow and the story telling of your commercial story can and are hard choices to make. Today we look at how Cadbury confused viewers with their TV spot, or did they? And then compare it to what we do in radio.

  • Ranswomware is a BIGGER Threat to Small Business Than You Think!

    Posted by Earl at Wednesday, July 14th, 2021 8:00am

    Ranswomware Hackers are a bigger threat to small business than you might think. Because you are small... you might be an easier target!

  • Special: Mining's Contribution To The Peel Region

    Posted by Earl at Tuesday, July 13th, 2021 8:00am

    Special bonus blog post... the mining and resources industry's contribution to the Peel Region is a staggering $1.1 Billion, equating to over 6,000 people living in the region, 259 businesses directly, and more! SO... How can your business attract that spending?

  • Jargon Buster: The Jingle Ad

    Posted by Earl at Wednesday, July 7th, 2021 9:00am

    The second in our occasional series about radio jargon. Today we share what a Jingle Ad is, and why your business should have one.

  • Using Your Radio Commercial Elsewhere

    Posted by Earl at Wednesday, June 30th, 2021 9:00am

    Recently we have spotted a couple of clients using their radio commercials on their websites, on Facebook and elsewhere. What follows are the reasons why you can't do that... on TV or anywhere!

  • Why Do We Use Music In Ads?

    Posted by Earl at Wednesday, June 23rd, 2021 9:00am

    I was asked this only yesterday by a client, and my response was, it helps to reinforce the message and hopefully lead to an inquiry and then a sale... but that didn't quite sit right with me. So I did some digging, and this is why we use music in commercials. Buckle UP!

Fuel Watch
  • 161.5: The Canal Shop
  • 162.7: Puma Mandurah
  • 162.7: Vibe Mandurah
  • 162.9: Caltex Woolworths Falcon
  • 162.9: 7-Eleven Greenfields