Blog for Clients

  • Do you know the value of your customers?

    Posted by Earl at Tuesday, August 9th, 2022 8:00am

    Today we take a quick look at the potential value of your customers and how to increase it with advertising! Don't worry, the maths is easy! Plus you might discover how investing in advertising will pay off for you.

  • Advertising: Mistakes and how to avoid them. 

    Posted by Brian & Earl at Tuesday, August 2nd, 2022 8:00am

    Today we take a brief look at some of the simple and often repeated mistakes that some advertisers make, and how you can avoid them.

    You will avoid these mistakes... won't you?

  • Because You Are Small - You Can Be Agile!

    Posted by Earl at Tuesday, July 26th, 2022 8:00am

    One of the best things about being a small business is that you can be agile - you can chop, change and head in a new direction faster than any other medium or big business can, and that includes your marketing too!

    Fast and Agile - YES - Because we are small and we can!

  • Are YOU Thinking Too Small?

    Posted by Earl at Tuesday, July 19th, 2022 8:00am

    By thinking too small, just doing the bare minimum, and being comfortable in your niche... it is putting you on the road to failure? Can you do better? YES - You can! Read on...

    Are you thinking too small?

  • The 4 Levels Of Advertising And Promoting Your Business

    Posted by Earl at Tuesday, July 12th, 2022 8:00am

    Did you know that there are 4 levels of advertising and promoting your business? Knowing them can help you to tailor your marketing. Today we take a close look at them...

  • 5 Website Mistakes Small Business Make

    Posted by Earl P at Tuesday, July 5th, 2022 8:00am

    Are you creating problems for your business on your website? I have noticed 10 simple mistakes that can be easily fixed on most sites, and today we discuss them, and how you can easily fix them.

    10 Mistakes that can be easily fixed to drive more traffic to your website

  • The Food Industry and RADIO Advertising #3

    Posted by Earl at Tuesday, June 28th, 2022 8:00am

    Today we get down to the nitty gritty of your food industry scripts - and then we wrap this series up with an example.

    Our final part of our food industry focussed scripts.

  • The Food Industry and RADIO Advertising #2

    Posted by Earl at Tuesday, June 21st, 2022 8:00am

    We follow on from our last post about advertising on radio for the food category - and what should be done better!

  • The Food Industry and RADIO Advertising #1

    Posted by Earl at Tuesday, June 14th, 2022 8:00am

    Over the next couple of posts we are taking an in-depth dive into the food industry and what they are doing, and how they can do it better - along the way you may just discover some interesting facts that also apply to your businesses industry!

    Australian Dining Advertising - could it be better - YES!

  • No Matter Where You Are Advertising... You're NOT Buying An Ad, You ARE Buying An Audience!

    Posted by Earl at Tuesday, June 7th, 2022 8:00am

    Web Advertising sells geographical areas, some specific demographics and, if you pay enough, specific groups or types of people, Newspapers sell space over their distribution area, TV sells those who are watching the show/sports and news in chunks of time, and, Radio sells time too, but it does it differently!

    Who are you targeting with your advertising?

  • Is Radio Advertising Effective in 2022?

    Posted by Earl at Tuesday, May 31st, 2022 8:00am

    We've had a question come up again and again with clients, and I have addressed it before - but it does deserve repeating... which is also, funny enough, why radio is so effective!

    Why are songs catchy? Because you hear them over and over again - and that's why radio ads work too!

  • The 2022 West Coast Radio Branding Draw

    Posted by Earl at Tuesday, May 24th, 2022 3:00pm

    We held our annual draw of prizes for our clients today. And the results and the video of the draw are here!

    Who will win?

  • JOBS IN RADIO - Promotions

    Posted by Earl at Tuesday, May 24th, 2022 8:00am

    Today is the last post in this series of Jobs In Radio and we look at the Promotions Department at our radio station - what is it that they do, and just how many people are involved?

  • JOBS IN RADIO - Digital

    Posted by Earl at Tuesday, May 17th, 2022 8:00am

    Our Digital Department works odd hours, do lots of jiggery-pokery things with social media, our websites and more. Let's take a dive into their mysterious world of 1's and 0's!

  • JOBS IN RADIO - Music Programming

    Posted by Earl at Tuesday, May 10th, 2022 8:00am

    You might think that the D.J. talking to you on-air gets to choose the music that they play... that's not the case these days! A small team of Music Programmers choose what you hear, using their deep knowledge of hits, years, feel and mood of the music - all of it is carefully curated to produce a playlist that people love!

  • JOBS IN RADIO - Copy & Production

    Posted by Earl at Tuesday, May 3rd, 2022 8:00am

    All this month we are looking at our team behind the scenes.
    Today we take a look at writing scripts and producing commercials.
    Because... you know... that's what we do!

  • The Cliche' “Mention This Ad” – Why it doesn’t work!

    Posted by Earl at Tuesday, April 26th, 2022 8:00am

    “Mention this ad and get a free can cozzie with any purchase.”
    “Tell us you heard this commercial and get free dash cover when you buy your new car.”
    *Sigh* This really is a bad cliche', and 'Radio Coupons' just don't work! Today we discuss why!

    Why this type of offer NEVER works!

  • Car Radios & Fuel Efficiency... THE MYTH SOLVED & BUSTED

    Posted by Earl at Tuesday, April 19th, 2022 8:00am

    This is BIG News! We think we may have solved the myth about why some people think that running your car radio costs your car in fuel efficiency (it doesn't NOW) but it did back when car radios where first introduced... AND - there's a great Australian connection to the story!

  • New 2022 Just The Facts - Post Mandurah Survey

    Posted by Earl at Wednesday, April 13th, 2022 8:00am

    You will find in this post the Updated, post Mandurah Survey 2022 version of our Just the Facts station document - JTF 2022 for short.

  • Solving The Problem That EVERY Business Has!

    Posted by Earl at Tuesday, April 12th, 2022 8:00am

    Last week we asked you to do a little exercise to help solve the biggest problem your business may have, this week we have a way to help solve that problem.

    Photo by Jason Goodman on

  • Scam Watch: FAKE Nikki & deMello Facebook page

    Posted by Earl at Monday, April 11th, 2022 8:00am

    PLEASE TAKE CARE: It has come to our attention that there is a Facebook Page that is trying to scam our listeners! It is part of an elaborate scam that is targeting other radio stations in W.A. at the moment!

    WARNING This is an example of a SCAM Facebook Page

  • The Challenge That Every Business Faces Today!

    Posted by Earl P at Tuesday, April 5th, 2022 8:00am

    No matter what business category you are in, we are all facing challenges, the biggest one though can be a stumbling block for seasoned professionals and start-ups... today we talk about what that is, and how we can help.

    Photo by Jason Goodman on

  • Meet The Rep: MIKE

    Posted by Earl at Tuesday, March 29th, 2022 8:00am

    Legend and Sales Manager Michael (Mike) Locke is our focus today in our Meet The Rep month...

    Meet our Sales Manager Michael (MIKE) Locke

  • 97.3 Coast FM beats 91.7 The Wave to the top as local stations gain and dominate in Mandurah

    Posted by Earl at Tuesday, March 22nd, 2022 12:00pm

    The latest 2022 Xtra Insights radio survey results has hit and we are celebrating at West Coast Radio - with Coast FM beating out The Wave for top spots and both stations gaining audience!

    Some say its spin - we say it's a great result!

  • Meet The Rep: JENNI

    Posted by Earl at Tuesday, March 22nd, 2022 8:00am

    In today's "Meet The Rep", we catch up with JENNI - she loves to talk in depth with our clients - as you will see.

  • Meet The Rep: GOLDA

    Posted by Earl at Tuesday, March 15th, 2022 8:00am

    Meet this week's feature Sales Representative... GOLDA - a car and marketing enthusiast who brings 'drive' to everything that she does!

  • Meet The Rep: EMMA

    Posted by Earl at Tuesday, March 8th, 2022 8:00am

    UK raised and consummate radio professional... Meet today's rep... Emma

  • Meet The Rep: ANA

    Posted by Earl at Tuesday, March 1st, 2022 8:00am

    You might recognise her voice - but this sales rep is not just a promo staff member, she has tonnes of real world experience in marketing businesses too!

  • JARGON BUSTING: What is a Day Part?

    Posted by Earl at Tuesday, February 22nd, 2022 8:00am

    Today's post is for people who may be new to radio advertising... A definition of DAYPART is: a time segment of radio advertising, usually divided into morning, midday, afternoon, and evening.
    But it can be much more than that!

  • Overloaded At Work?

    Posted by Earl at Tuesday, February 15th, 2022 8:00am

    Feeling overloaded at work? Got too much to do and not enough time? Can't find the staff and doing everything yourself? Wow - you need some help... hopefully todays post will help you out!

    Stressed? Overloaded? Too much to do in your day? Take 4 minutes to read this post, it could help you!

Fuel Watch
  • 156.9: Ampol Foodary Erskine
  • 157.5: X Convenience Erskine
  • 185.9: Coles Express Mandurah
  • 185.9: Coles Express Halls Head
  • 187.7: Vibe Mandurah