Blog for Clients

  • Should You Stock That New Product?

    Posted by Earl at Tuesday, November 28th, 2017 8:30am

    The title of this post may have you scratching your head... it's a long post too... so settle back and we will make things a little clearer for you.

  • Do I Have To Say This VS I Have To Say This

    Posted by Earl at Tuesday, November 21st, 2017 8:30am

    I listen to a LOT of radio - from all over the world, and I've noticed something in a LOT of commercials, sometime you just don't need to say what you think you might have to, and, other times, we don't say enough. Anyway, doing this quick fix will give you more time to say something you should say...

  • Opening Hours That Suit YOUR Customers (Not You!)

    Posted by Earl at Tuesday, November 14th, 2017 8:30am

    A short post today inspired by another personal story, and all about Trading Hours.

  • ON HOLD for FORTY MINUTES...

    Posted by Earl at Tuesday, November 7th, 2017 8:30am

    Personal experience is something that Word Of Mouth marketers, such as us in radio, use in commercials, however - what do you do when this is the experience you have?

  • From The War Room to Your Lieutenant M.A.C.

    Posted by Earl at Tuesday, October 31st, 2017 8:30am

    Following on from the War Room post, here is another military idea from our Butcher friend, in WAR ROOM 2 The Sequel.

  • Your War Room...

    Posted by Earl at Tuesday, October 24th, 2017 8:30am

    This is a revist to an old post from January 2012, and, a timely one too.

  • Caring For & Sharing The Responsibility

    Posted by Earl at Tuesday, October 17th, 2017 8:30am

    Who is it that you share and care for, in your business relationship? Why should that matter, read on and discover how to make a BIG difference with your customers.

  • Who Makes The FINAL Decision?

    Posted by Earl at Tuesday, October 10th, 2017 8:30am

    Today's post is all about your marketing plan - and all of your advertising and promoting for your small business, and who decides if it's worth doing or not!

  • I'm Sorry I Can't Hear You...

    Posted by Earl at Tuesday, October 3rd, 2017 8:30am

    A sad, but true tale that is unfortunatley, from my own experience about a local business.

  • A Booklist For Business Owners

    Posted by Earl at Tuesday, September 26th, 2017 8:30am

    It's funny - my last post must have hit a note as I have had many people ask me what type of books they should read, so here is something to get you motivated...

  • Reading IS Exhausting

    Posted by Earl at Tuesday, September 19th, 2017 8:30am

    This isn't your normal blog entry, more of a suggestion if you have the time...

  • "YES!" To The Power of "YES!"

    Posted by Earl at Tuesday, September 12th, 2017 8:30am

    My last post about the power of "NO!" seemed to ring true with some people - and one reader asked if I had watched the movie "YES MAN"... which led me down a rabbit hole of questions and answers - read on to discover how you can use this to your advantage.

  • The Power of "NO!"

    Posted by Earl at Tuesday, September 5th, 2017 8:30am

    I have just experienced the huge power of one word – that word “NO” - find out more in today's post.

  • What Does The TARDIS Have To Do With Radio Ads?

    Posted by Earl at Tuesday, August 29th, 2017 8:30am

    Yes I am a Dr Who fan. Yes, I am a nerd. No I can't fix your computer, and no... I can't make that many words fit into 30 seconds!

  • Hurry Up & Fail OR... Take Your Time and WIN!

    Posted by Earl at Tuesday, August 22nd, 2017 8:30am

    Trying to stay motivated with your marketing, in any business, is a hard task. So today we are going to look at how to do it and make your marketing more enjoyable (YAY!)

  • Thumbs Up To You IF You DON'T DO THIS!

    Posted by Earl at Tuesday, August 15th, 2017 8:30am

    Today's post is is about the 5 things that you shouldn't do when in business... ever!

  • Going Viral (Revisited)

    Posted by Earl at Tuesday, August 8th, 2017 8:30am

    Today we re-visit an old blog post about going viral... is it a great idea?

  • Planning Your Appreciation Day Event...

    Posted by Earl at Tuesday, August 1st, 2017 8:30am

    Today we wrap up this series of posts with some details about your event/appreciation day and what you should do to make it a success!

  • More Ideas On Customer Appreciation

    Posted by Earl at Tuesday, July 25th, 2017 8:30am

    Today we have some ideas about creating a prize winning customer appreciation or rewards program.
    Remember... winners are grinners!

  • Loyalty Rewards Programs

    Posted by Earl at Tuesday, July 18th, 2017 8:30am

    We continue our conversation today about customer and staff appreciation - today we are focusing on rewarding your customers specifically, and why it's a great idea!

  • Appreciate Your Staff & Your Customers

    Posted by Earl at Tuesday, July 11th, 2017 8:30am

    Today we look at the type of appreciation you can give your staff and your customers that will give you big returns... Read on...

  • Fidget Spinners a Warning

    Posted by Earl at Tuesday, July 4th, 2017 8:30am

    Fidget spinners are everywhere, and today we have a warning about the latest one's which included handy, dandy electronics which it turns out are very, very HOT!!!

  • Does using your car radio reduce your car's fuel efficiency?

    Posted by Earl at Wednesday, June 21st, 2017 9:55am

    Here's a question that I never expected to get in a blog about business advice - it's quite out of the blue, but peaked my interest... and also triggered quite a few debates here.

  • Strengths & Weaknesses

    Posted by Earl at Tuesday, June 20th, 2017 10:00am

    Different traditional media has different strengths and weaknesses, today we will discuss them in a no-holds barred, frank debate about the good, the bad and the ugly.
    PS: This is a very long post! So grab a coffee!

  • Walk a Mile In Your Customers Shoes

    Posted by Earl at Tuesday, June 13th, 2017 8:44am

    Our last post was very, very popular, so we will carry on with another post along the same vein.
    This one is about getting to know your 'invisible customers'

  • Your 'Invisible Customers' Are OUR Listeners

    Posted by Earl at Tuesday, June 6th, 2017 9:16am

    Once upon a time I was writing a book about your “Invisible Customers”, and how you could reach them with your marketing and advertising. This is an exclusive extract from that book, just for you dear reader!

  • Who Is The REAL Competitor In Your Category?

    Posted by Earl at Tuesday, May 30th, 2017 9:48am

    This post was spurred on by a conversation at, of all places, a Fish and Chip shop, and the owner and I had a long talk about radio, marketing, and advertising his and other small business'. The results where highly enlightening for both him and me.

  • WOW Your Customers RIGHT NOW!

    Posted by Earl at Tuesday, May 23rd, 2017 8:30am

    I don't know about you, but I have occasionally (make that VERY OCCASIONALLY) been absolutely wowed with impressive service, products, and businesses. Which, I think is a sad factor of today's economy and business practices.

    But, when I am really "WOW'ed" I really take note! 

  • The Creativity Dilema

    Posted by Earl at Tuesday, May 2nd, 2017 8:54am

    ​​​​​​​This is a truly great question, and one that I have wanted to explore for a long time here on this blog.
    Do YOU want something creative.... or does your team?

  • How To Use SCARCITY In Your Advertising

    Posted by Earl at Tuesday, May 2nd, 2017 8:54am

    The scarcity principle is... 'an economic principle in which a limited supply of a good, coupled with a high demand for that good, results in a mismatch between the desired supply and demand equilibrium.'
    Okay then... how does that apply to advertising and marketing?

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