Blog for Clients
Posted by Earl at Thursday, 16 November 2023 10:38
A short 30 second video to share with you this week about radio advertising.
Posted by Earl at Thursday, 16 November 2023 10:33
This week we share a video about why you should advertise on radio - if you have never thought about investing in radio advertising - then this is the video to watch!
Posted by Earl at Wednesday, 15 November 2023 09:51
Summer 2023 & 24 is going to be BIG!
Bigger than Christmas, Australia Day and Valentine's Day all wrapped up together.
Watch the video to find out more!
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Posted by Earl at Thursday, 18 May 2023 11:36
We did the draw for this years BBP winners - 3 BIG prizes at 10am this morning - here is the video!
Posted by Earl at Tuesday, 27 December 2022 08:00
Yes it's my final post for this year for the B4C... and its just a couple of lines long.
Posted by Earl at Tuesday, 20 December 2022 08:00
Ahhh deadlines for the Christmas and New Years Break - don't you love this time of year?
Posted by Earl at Tuesday, 13 December 2022 08:00
5 FAQ's and their answers - based on conversations we've had with new clients over the last week.
Posted by Earl at Tuesday, 6 December 2022 08:00
Consumers don’t want to buy products... they want their problems solved. BUT if they don't know you exist because you are only targeting a small market segment - you are missing out on so many more people who might their problems solved too!
Posted by Earl at Tuesday, 29 November 2022 08:00
We are taking a look back today at the year that was and point out some of the most popular posts that you may have missed...
Posted by Earl at Tuesday, 22 November 2022 08:00
If you think you have a Unique Selling Proposition - and yet no-one is buying from you - then you really don't.
And if you don't have one - how do you find out what yours should be?
We show you 6 steps that might be a bit confronting - but once you do them you will have your USP ready to roll!
Posted by Earl at Tuesday, 15 November 2022 08:00
My sarcasm meter is off the planet today as we look at some common Clichés in advertising that really, really should not be used in any form of advertising - and yet - people always ask for them! Why?
Posted by Earl at Tuesday, 8 November 2022 08:00
I have had a couple of people ask me my process for writing blog posts - it's not a secret and I will gladly share some ideas with you to start incorporating into your own website blog and help you to promote your business...
Posted by Earl at Tuesday, 1 November 2022 08:00
Today we look at a variety of books to add to your wish list there are 16 of them - and they are what I consider to be the top ones for any businesses bookshelf.
Posted by Earl at Tuesday, 25 October 2022 08:00
If you are looking to hire staff - then there is no better way to do it than with a radio ad - why? You reach more people who are already working and may need some prompting to look to change direction - or their family members who know they are not happy - there are a tonne of reasons - today we look at some great examples.
Posted by Earl at Tuesday, 18 October 2022 08:00
There is one simple and easy thing you can do to make your advertising work more effectively, no matter what type of advertising you do... read on to find out what it is!
Posted by Earl at Tuesday, 11 October 2022 08:00
As a radio station - what do we, and the ads we run - have in common with a leprechaun and a rainbow? It's a tough question - but it has a nice answer to it.
Posted by Earl at Tuesday, 4 October 2022 08:00
Physics governs time and space - and creates a reality that is the same for all of us - right?
Posted by Earl at Tuesday, 27 September 2022 08:00
Do you remember getting those 'Time-Share' offers in the mail? People selling Cleaning products, crystals, make-up, plastic kitchen storage, and the list goes on and on... what can you learn from that - or have you learnt anything from them?
Posted by Earl at Tuesday, 20 September 2022 08:00
Does your business have a tag line that you use on EVERYTHING? From media ads to posters, business cards and Shirts - today we look at why you should TAG everything with your message!
Posted by Earl at Tuesday, 13 September 2022 08:00
So you are running a radio ad - are you doing anything else to make sure it works? Today we look at some ideas to make sure it succeeds!
Posted by Earl at Tuesday, 6 September 2022 08:00
Reinventing your business can be done - if you stay true to who you are and what you do - to get there though you need to listen, watch anticipate and react to your customers.
Posted by Earl at Friday, 2 September 2022 09:00
We raised a truly paws-itive $10,000 to assist in the running of the K-9 Rescue Group in Nambeelup at The 91.7 The Wave, Gunners and Ali‘s K-9 Dog Rescue Quiz Night held on Friday the 26th of August (National Dog Day) with the thanks of Peel Thunder.
Posted by Earl at Tuesday, 30 August 2022 08:00
Is your 'advertising and marketing' just like an archer, standing in the middle of a dense fog, shooting arrows in every direction? Praying that one or more of them will hopefully hit the intended target? Or do you have a plan?
Posted by Earl at Tuesday, 23 August 2022 08:00
Are you blindly following the 'leader' or are you a 'rebel' prepared to step outside of the normal and blow up big time?
Posted by Earl at Tuesday, 16 August 2022 08:00
Not all radio ads are created equal, some are quick Call To Action Sale or event ads - others are branding ones - but all of them should have the following 5 elements...
Posted by Earl at Tuesday, 9 August 2022 08:00
Today we take a quick look at the potential value of your customers and how to increase it with advertising! Don't worry, the maths is easy! Plus you might discover how investing in advertising will pay off for you.
Posted by Brian & Earl at Tuesday, 2 August 2022 08:00
Today we take a brief look at some of the simple and often repeated mistakes that some advertisers make, and how you can avoid them.
You will avoid these mistakes... won't you?
Posted by Earl at Tuesday, 26 July 2022 08:00
One of the best things about being a small business is that you can be agile - you can chop, change and head in a new direction faster than any other medium or big business can, and that includes your marketing too!
Fast and Agile - YES - Because we are small and we can!
Posted by Earl at Tuesday, 19 July 2022 08:00
By thinking too small, just doing the bare minimum, and being comfortable in your niche... it is putting you on the road to failure? Can you do better? YES - You can! Read on...
Are you thinking too small?