Blog for Clients

  • JOBS IN RADIO - Promotions

    Posted by Earl at Tuesday, May 24th, 2022 8:00am

    Today is the last post in this series of Jobs In Radio and we look at the Promotions Department at our radio station - what is it that they do, and just how many people are involved?

  • JOBS IN RADIO - Digital

    Posted by Earl at Tuesday, May 17th, 2022 8:00am

    Our Digital Department works odd hours, do lots of jiggery-pokery things with social media, our websites and more. Let's take a dive into their mysterious world of 1's and 0's!

  • JOBS IN RADIO - Music Programming

    Posted by Earl at Tuesday, May 10th, 2022 8:00am

    You might think that the D.J. talking to you on-air gets to choose the music that they play... that's not the case these days! A small team of Music Programmers choose what you hear, using their deep knowledge of hits, years, feel and mood of the music - all of it is carefully curated to produce a playlist that people love!

  • JOBS IN RADIO - Copy & Production

    Posted by Earl at Tuesday, May 3rd, 2022 8:00am

    All this month we are looking at our team behind the scenes.
    Today we take a look at writing scripts and producing commercials.
    Because... you know... that's what we do!

  • The Cliche' “Mention This Ad” – Why it doesn’t work!

    Posted by Earl at Tuesday, April 26th, 2022 8:00am

    “Mention this ad and get a free can cozzie with any purchase.”
    “Tell us you heard this commercial and get free dash cover when you buy your new car.”
    *Sigh* This really is a bad cliche', and 'Radio Coupons' just don't work! Today we discuss why!

    Why this type of offer NEVER works!

  • Car Radios & Fuel Efficiency... THE MYTH SOLVED & BUSTED

    Posted by Earl at Tuesday, April 19th, 2022 8:00am

    This is BIG News! We think we may have solved the myth about why some people think that running your car radio costs your car in fuel efficiency (it doesn't NOW) but it did back when car radios where first introduced... AND - there's a great Australian connection to the story!

  • New 2022 Just The Facts - Post Mandurah Survey

    Posted by Earl at Wednesday, April 13th, 2022 8:00am

    You will find in this post the Updated, post Mandurah Survey 2022 version of our Just the Facts station document - JTF 2022 for short.

  • Solving The Problem That EVERY Business Has!

    Posted by Earl at Tuesday, April 12th, 2022 8:00am

    Last week we asked you to do a little exercise to help solve the biggest problem your business may have, this week we have a way to help solve that problem.

    Photo by Jason Goodman on

  • Scam Watch: FAKE Nikki & deMello Facebook page

    Posted by Earl at Monday, April 11th, 2022 8:00am

    PLEASE TAKE CARE: It has come to our attention that there is a Facebook Page that is trying to scam our listeners! It is part of an elaborate scam that is targeting other radio stations in W.A. at the moment!

    WARNING This is an example of a SCAM Facebook Page

  • The Challenge That Every Business Faces Today!

    Posted by Earl P at Tuesday, April 5th, 2022 8:00am

    No matter what business category you are in, we are all facing challenges, the biggest one though can be a stumbling block for seasoned professionals and start-ups... today we talk about what that is, and how we can help.

    Photo by Jason Goodman on

  • Meet The Rep: MIKE

    Posted by Earl at Tuesday, March 29th, 2022 8:00am

    Legend and Sales Manager Michael (Mike) Locke is our focus today in our Meet The Rep month...

    Meet our Sales Manager Michael (MIKE) Locke

  • 97.3 Coast FM beats 91.7 The Wave to the top as local stations gain and dominate in Mandurah

    Posted by Earl at Tuesday, March 22nd, 2022 12:00pm

    The latest 2022 Xtra Insights radio survey results has hit and we are celebrating at West Coast Radio - with Coast FM beating out The Wave for top spots and both stations gaining audience!

    Some say its spin - we say it's a great result!

  • Meet The Rep: JENNI

    Posted by Earl at Tuesday, March 22nd, 2022 8:00am

    In today's "Meet The Rep", we catch up with JENNI - she loves to talk in depth with our clients - as you will see.

  • Meet The Rep: GOLDA

    Posted by Earl at Tuesday, March 15th, 2022 8:00am

    Meet this week's feature Sales Representative... GOLDA - a car and marketing enthusiast who brings 'drive' to everything that she does!

  • Meet The Rep: EMMA

    Posted by Earl at Tuesday, March 8th, 2022 8:00am

    UK raised and consummate radio professional... Meet today's rep... Emma

  • Meet The Rep: ANA

    Posted by Earl at Tuesday, March 1st, 2022 8:00am

    You might recognise her voice - but this sales rep is not just a promo staff member, she has tonnes of real world experience in marketing businesses too!

  • JARGON BUSTING: What is a Day Part?

    Posted by Earl at Tuesday, February 22nd, 2022 8:00am

    Today's post is for people who may be new to radio advertising... A definition of DAYPART is: a time segment of radio advertising, usually divided into morning, midday, afternoon, and evening.
    But it can be much more than that!

  • Overloaded At Work?

    Posted by Earl at Tuesday, February 15th, 2022 8:00am

    Feeling overloaded at work? Got too much to do and not enough time? Can't find the staff and doing everything yourself? Wow - you need some help... hopefully todays post will help you out!

    Stressed? Overloaded? Too much to do in your day? Take 4 minutes to read this post, it could help you!

  • How To Read A Radio Script?

    Posted by Earl at Tuesday, February 8th, 2022 8:00am

    So you've been sent a script - it might look kind of confusing - how do you read it to make sure it does what you want it too - before you give approval - or make those changes?

    Before you make any changes to that script I sent through - lets look at how to read it.

  • A Day In The Life of a Radio Station

    Posted by Earl at Tuesday, February 1st, 2022 8:00am

    Want to know what actually happens at a radio station? Here's a skewed view of what happens in an average day at a station. And you'll discover how we all survive on a teeny tiny amount of caffeine to bring you the magic of radio each day.

    The centre for caffeine intake - aka - West Coast Radio!


    Posted by Earl at Tuesday, January 25th, 2022 8:00am

    Website data can be weird to look at, and understand... today we look at the 3 types of visitors your website can have and what it means for your business site.

  • Why Conversational Ads Are Dead!

    Posted by Earl at Tuesday, January 18th, 2022 8:00am

    It's the oldest radio ad trick in the book - and... when done badly... is unrealistic and painful to listen to... today we look at why you shouldn't have a conversational ad in your next campaign!

    Insincere, contrived and, most of all, severely unoriginal... conversational ads just suck!

  • Business Name Changes (What Did You Forget?)

    Posted by Earl at Tuesday, January 11th, 2022 8:00am

    From changing the name of Podcasts to Audio-casts, multiple Brand Names to a singular Brand Name, Shopping Centre names, Car Brands, Facebook to META, etc.. even radio station names... its a decision that is not taken lightly, and sometimes - things can (and do) slip through the gaps.

  • 'Should' You Make 2022 Your Best Year Yet?

    Posted by Earl at Tuesday, January 4th, 2022 8:00am

    Today we look at what you 'should' do, or 'shouldn't' do to make 2022 the best year for your business. It's a simple strategy that really works!

    'Should' You Make 2022 Your Best Year Yet? It's Your 'choice'!

  • The Future of Radio

    Posted by Earl at Tuesday, December 28th, 2021 8:00am

    Innovation, connectivity, relevance and feedback are just some of the things we take a brief look at today in our post as we look forward to 2022 and the future of radio.

  • What is a CALL TO ACTION ad?

    Posted by Earl at Tuesday, December 21st, 2021 8:00am

    Simply put - a 'Call To Action' ad (or a C.T.A.) is a commercial that is calling for listeners to act. I said it was simple. But you can use it for so much more than that! For example - a Job Vacancy advert... Read on to find out more.

  • Deadlines for Christmas/New Years 2021

    Posted by Earl at Monday, December 20th, 2021 9:00am

    “I love deadlines. I like the whooshing sound they make as they fly by.” ~ a popular quote from one of my favourite authors, Douglas Adams. I prefer to stick to them to make sure you get what you want... so here are the deadlines for Christmas and New Year 2021

  • Office Hours over Christmas/New Years

    Posted by Earl at Thursday, December 16th, 2021 12:00pm

    Our office hours over Christmas and New Years - just so everyone knows!
    Have a safe and happy Christmas, and a really rockin' New Years

  • 5 Branding Things (that you should be doing on radio now) According To Ryan Reynolds*

    Posted by Earl at Tuesday, December 14th, 2021 8:00am

    Radio advertising and branding is an excellent way to boost ad campaigns and enhance your branding strategies. Here are 5 things that you can you learn from the likes of Ryan Reynolds (*we didn't really ask him, but took his words out of context for this article) about branding your business? PLUS: Read to the end for a suprise.

  • Did You Know: Radio Drives Online Searches

    Posted by Earl at Tuesday, December 7th, 2021 8:00am

    One of the questions we are asked by clients is... "Does radio advertising drive online behaviour?"
    The short answer if "YES! BUT..." You need the right details in your commercial to make it work for you. Let's find out more...

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