Our latest blog posts

  • JOBS IN RADIO - Promotions

    Today is the last post in this series of Jobs In Radio and we look at the Promotions Department at our radio station - what is it that they do, and just how many people are involved?

    Posted by Earl at Tuesday, May 24th, 2022

  • JOBS IN RADIO - Digital

    Our Digital Department works odd hours, do lots of jiggery-pokery things with social media, our websites and more. Let's take a dive into their mysterious world of 1's and 0's!

    Posted by Earl at Tuesday, May 17th, 2022

  • JOBS IN RADIO - Music Programming

    You might think that the D.J. talking to you on-air gets to choose the music that they play... that's not the case these days! A small team of Music Programmers choose what you hear, using their deep knowledge of hits, years, feel and mood of the music - all of it is carefully curated to produce a playlist that people love!

    Posted by Earl at Tuesday, May 10th, 2022

  • JOBS IN RADIO - Copy & Production

    All this month we are looking at our team behind the scenes. Today we take a look at writing scripts and producing commercials. Because... you know... that's what we do!

    Posted by Earl at Tuesday, May 3rd, 2022

  • The Cliche' “Mention This Ad” – Why it doesn’t work!

    “Mention this ad and get a free can cozzie with any purchase.” “Tell us you heard this commercial and get free dash cover when you buy your new car.” *Sigh* This really is a bad cliche', and 'Radio Coupons' just don't work! Today we discuss why!

    Posted by Earl at Tuesday, April 26th, 2022


All Blogs

  • Blog for Clients

    The Blog 4 Clients (aka B4C) is an educational and motivational series of posts for small and medium business owners in the Peel Region of Western Australia

  • Lost & Found

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