Our latest blog posts
Stealing, Copying -or- Liberating Ideas For Your Commercial
Stealing, copying, plagiarising, be inspired by, these are all ways which we can be inspired when we liberate ideas for radio commercials... but is it okay to do so? It is possible - that this could be the single most controversial post EVER on this Blog... Maybe not - I await your responses!
Posted by Earl at Tuesday, October 26th, 2021
Naming Rights... What You Can & Can't Say In Ad's
Big name events attract big dollars, and the naming rights for those events therefore will attract attention from those who own them... to those trying to ride the coat tails of the event. Today we look at what you can and can't do when another company owns the rights or is the major sponsor.
Posted by Earl at Wednesday, October 20th, 2021
Why Local Radio Sizzles!
We all think that our businesses are hot, but why do we really think that local radio sizzles and connects with our listeners beyond any other media? Let's have a quick look and see why! <BLANTANT SALES PITCH WARNING!>
Posted by Earl at Tuesday, October 19th, 2021
Other Blogs You Should Read or Websites You Should Visit
Not really a comprehensive list, but one that should inspire local business people like you to have a read of other blogs and websites... to get advise, inform or entertain you.
Posted by Earl at Tuesday, October 12th, 2021
Jargon Buster: The Outside Broadcast - or - the O.B.
What exactly is an O.B. and what does it entail - what are the benefits? Let's take a deep dive into the edge of your seats fun of an outside broadcast! All explained in 7 steps as to why its great value for money too!
Posted by Earl at Tuesday, October 5th, 2021