The AFL and Telstra have launched the AFLW official app ahead of the 2018 NAB AFL Women's competition.
Fans of the game will now be able to stream all 29 matches across the AFLW season including the Grand Final for free.
The creation of a dedicated app comes after 2.6 million minutes of AFLW competition were streamed through the AFL Live app in the opening round.
Telstra’s Group Executive Media and Chief Marketing Officer Joe Pollard said the app will carry streams of matches live and fast, while Telstra mobile customers will be able to enjoy games data-free.
“In partnership with the AFL we are committed to growing the AFL’s elite women’s competition and as part of that commitment, making the live games available to as many fans as possible, and building a new sports streaming audience is key,” she said.
AFL General Manager Growth, Digital and Audiences, Darren Birch, said the AFLW Official App was designed to close the gap between fans and the game.
“The AFLW Official App is about the new fan experience. The app is designed to bring AFLW fans closer to the players and their journeys, help fans plan their visit to the grounds, and guide them through the rules of the game and the on-field action,” he said.
“The app also allows us to extend the AFLW story beyond the eight-week competition with unique player content and news throughout the year ahead.”
The launch of the new app comes just before commencement of the 2018 season, with plans to expand the league to a 14-team competition in 2020.
“The app will be the ultimate way to stay connected to the women’s game with a simple glance, whether you’re at the game or not,” Mr. Birch said.
The @aflwomens Official App is here! Stream all 29 matches LIVE plus get the latest news and more straight to the palm of your hand 🙌 #AFLW
— AFL (@AFL) January 23, 2018
Full details: https://t.co/75VlXlJVkQ pic.twitter.com/hG5GPwzARb
Mandurah woman wanted for questioning over current investigation
Investigation underway into Bunbury sexual assault
Two motorcyclists seriously injured in separate crashes
Miraculous escape for two men after plane goes down south of Mandurah
Baldivis family left devastated after rescue shelter takes back adopted dog due to breach of contract
Fire crews battle blaze at Baldivis Bunnings
Claims now open for WA student payments
Two people charged over South West murder
Arson Squad to investigate Warnbro house fire