Campaign launched to lure east coaster to Margaret River

Tuesday, 31 July 2018 11:15

By Taylah Strano

Tourism WA launched a new campaign designed to entice Australians to visit the Margret River region.

'WAy more than wine' is the call sign of Tourism WA's latest campaign, promoting Margaret River to the East Coast.

The $1 million marketing strategy was planned to boost visitor numbers from the east coast to Margaret River and Western Australia.

Tourism Minister Paul Papalia said funding from the McGowan Government helped to achieve the latest campaign vision.

"The State Government is committed to increasing visitation to the State and investing in marketing campaigns focusing on regional destinations, such as Margaret River, is a key part of our Two-Year Action Plan for tourism," he said.

"It is no secret Australia is home to many fantastic wine regions, however, a holiday to the Margaret River region enables visitors to also experience extraordinary beaches, tall-timber forests, majestic caves, incredible food and drink, and interactions with wildlife including whales and manta rays.

"The campaign is just one of many other marketing initiatives Tourism WA is working on to attract more interstate visitors to Perth and regional WA."

The campaign showcases Margaret River as more than just a wine region, it also boasts pristine beaches, forest walks and luxury accommodation all in the one spot.

It promotes the region as having 'WAy' more to offer than other wine regions around the country.

The brand marketing campaign started on July 28 and will run until August 30, 2018, targeting visitors from Sydney and Melbourne.

Flight and accommodation holiday deals will be featured via co-operative marketing partnerships with Qantas Holidays and Jetstar.

The campaign will run across TV, cinema, digital and social media channels.