This week we cover simple Market Research, and what you need to know to find that perfect client before you can create any of your marketing message to reach out to them, to appeal to them, to engage with them and finally to sell to them.
There are 2 questions you should ask yourself as you walk through these steps:
Do you know your market?
Have you researched your ideal customer and know what drives them?
If the answer is yes, then write down their biggest issue or problem:
Then write about how you are solving this issue for them with your product or service:
Now a question...
Have you observed your competitors?
To do this look at successful brands and businesses in your niche and see how they approach their marketing.
What are the top things your competitors are doing right now that you are not?
Remember, to speak to your customers in a language they will understand, you need to first know how they think and talk about the products they love.
Have you looked up products in your niche on sites like Amazon Reviews? How do those customers describe the products they love? If you don’t sell a product, but a service, look at Google Reviews for your competitors and see what people are saying about their service.
Write the top five keywords and phrases they use most frequently:
What do they love about them?
How do they describe what they don't love?
Why are they unhappy with these things?
Once you know this information, you can better write your marketing message to hit a customer’s pain points and offer them the solutions they want.
Now, this was a simplified version of what Market Research can be. Usually it is a LOT more in-depth and complex. Market research can be used to target prospective clients, or other businesses. If you would like an example of that - check out our Just The Facts 2021 document HERE.
Next time we will be helping you to Choose the Right Medium for your Message, Structuring Your Message, and finally Polishing Your Message before you Present it.