A friend of mine sent me a meme the other day, it said, “What is the first thing you’re gonna do when you get the vaccine shot?”
My reaction to her was: “I'm going to wait for my second shot, then wait again for the antibodies to kick in, and then... keep wearing a mask when I need to, plus social distance until community transmission is reduced. That’s what I am going to do. YOU?”
Well... I won't repeat her response here, but it did get me thinking... while many of us made adjustments in 2020, including:
Working from home, it definitely replaced going to the office.
Having online meetings instead of face-to-face meetings (so much better, am I right!).
Getting home delivery for almost everything, replaced driving to the store (turned out not to be a cost saving did it?).
AND... creating fancy meals (or baking LOTS of bread) at home instead of eating out.
So I was wondering, post 2020... Will some of these things stay with us in the short term? Or in the long run?
And if so, to what degree and among how many people (demographics - yes I do love my data!)?
Will The Bounce Back will Begin With:
There will doubtless be a huge pent-up demand for travel.
Will we resume traveling as we did before, or will some of us be reluctant to do so?
Me... I'll be off as soon as humanly possible (look out Scotland and the UK!)
How high will our travel-hunger bounce the airlines back into shape, or the cruise ships, then there's the hotels?
And how long will this bounce back last? Who will be able to afford to do it, and what are the options for those who won't be able to do so?
OR WILL IT...
Will our hunger for the hospitality of restaurants, cafes, and bars will doubtless shoot those businesses to new heights?
Again though, how long will this bounce back last?
Will home delivery of products, groceries, and meals continue at dramatically high levels?
Or will it fall back to where it was before, or, land somewhere in between?
MAYBE WE WILL...
If we are unable to spend our money on vacations, travel, and fine dining in 2021/2022, will we shower jewellery stores and/or other home service businesses with fountains of cash?
Will this trend continue, or will we redirect our attention onto new categories of purchase?
I honestly do not know.
BUT NO MATTER WHAT:
But I do know that if you work in these industries, you better get out in front of your competitors now, and get your old, current and future customers attention.
No matter what medium you prefer, you need to be where your customers are right now.
Get in their mind, repeat your message and let them know you are there for them when they are ready to spend.
If you don't and try at the last minute to get some attention from them... your message is not going to get through.
Say what you need to say.
Say it again and Repeat it over and over until it sinks in and you become the first person they think of when they need your product or service.
AND... What better medium is there to do this than radio!
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