Improve ANY Marketing Message In Less Than 1 Minute!

Following these 5 simple tips, will  improve the quality of any writing...

1. Delete “that.”
At least 90% of the times you write it, the word “that” can be removed and it will instantly make your sentence stronger.
Example: “You believe that I’m lying, but I’m not.” becomes “You believe I’m lying, but I’m not.”

2. Delete “I think.”
It adds nothing. Remove it to strengthen your point.
Example: “I think this is a good sentence.” becomes “This is a good sentence.”

3. Avoid words that end in “-ing.”
In most cases, the “-ing” softens your word and adds no value. Your writing will read better if you avoid it.
Example: “The experiences we’re seeking end up being underwhelming and even disappointing.” becomes “The experiences we seek often underwhelm and disappoint.”

4. Short sentences. Short paragraphs.
Most sentences can be cut in half. Don’t be afraid to have a two or three word sentence. 
And no more than 25 words in a sentence!
Keep paragraphs to less than three sentences.
White space is your reader’s friend.

5. Shrink your opening sentence.
Make it compelling, keep it short and conversational.
Example: “This post is going to help you become a better writer.” becomes “I can help you.”


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