Who Says Car Buyers DON'T Listen To Radio?

The latest GfK and Commercial Radio Australia special category report (the first for 2021) on "Car Buyers", is out, the key insights include:

•             Over 1.9M car buyers tune into commercial radio across five metropolitan markets each week

•             The best time to reach car buyers is between 7-10am and 3-4pm Monday-Friday

•             Car buyer listeners spend on average 14 hours 21 mins listening to commercial radio each week

•             The mostly listen to commercial radio in the car (35%) or at home (38%) at work (25%).

SO WHO ARE THESE CAR BUYERS AGED 16+?

•             53.8% are Male; 46.2% are Female, with an average age of 41.1

•             And compared with commercial radio listeners aged 16+, those planning on buying a car are more likely to work full time (55.9%) and spend $176+ per week on groceries, 43.5%

DID YOU KNOW:

•             Commercial radio reaches car buyers who don’t engage with other commercial media!

                25.5% don’t watch commercial television in an average day.

                34.6% don’t read newspaper in an average week.

                AND 7.4% don’t use any social media (Facebook, Instagram, Linked In, Twitter or others.

•             Listeners who are intending on buying a car are internet savvy, spending 3+ hours per day on the internet doing a range of tasks and purchases:

                94.2% do banking and pay bills online

                44.9% buy books or magazines online

                72.4% buy clothes online

                45.7% buy food and/or groceries

                43.2% buy music online

                80.8% buy other products online.

SO… who says car buyers don’t listen to radio? Not Us!

If you are a car dealer, contact us today and reach your prospective buyers... you know they're listening!

Source: GfK Radio Ratings, Mon-Sun 12mn-12mn, Car Buyers 16+, SMBAP S1-2 2021, % of Commercial Radio Listeners (unless otherwise stated)

DOWNLOAD GRAPHICAL VERSION OF THE REPORT HERE

 

Comments

Add a comment

Log in to the club or enter your details below.
Fuel Watch
  • 147.7: Puma Mandurah
  • 149.5: Vibe Mandurah
  • 149.7: Puma Meadow Springs
  • 149.9: Ampol Foodary Erskine
  • 149.9: Caltex Woolworths Falcon