Peel Region businesses are participating in a Tourism Boost program designed to increase their exposure to domestic and international markets.
The one-on-one mentoring program facilitated at a local level by MAPTO and delivered by Distinctly Travel Management (DTM) so far has nine Peel tourism businesses taking part.
The program aims to improve the marketing and online booking capability of each business and ensure their product is promoted via a number of tourism distribution channels to key markets.
Participants are also able to network and explore collaboration possibilities with other Peel tourism operators at Tourism Boost workshops.
Bernard Whewell of DTM said they kicked off the mentoring by inviting participants to a workshop to learn more details about the program.
"Attendees were also encouraged to have an open discussion on what they see as the opportunities and challenges for Peel tourism operators.”
Mandurah Cruises owner Myrianthe Riddy said the workshop was valuable.
“As someone new to tourism and Mandurah, I was impressed by the positivity in the room and so many ideas put forward on how we could work together.
The program is a state-wide initiative from Tourism Western Australia and Tourism Council of Western Australia as part of the Tourism Demand Driver Infrastructure Program.
CEO Karen Priest said MAPTO were thrilled to be part of the program and saw great potential for Peel operators and tourism growth in the region.
“The free program of personal mentoring assists operators to become travel trade ready and set up inclusions in wholesale programs.
The Peel businesses will benefit from accreditation as a result of the process, as well as networking and collaboration with peer tourism operators."
The program is still open for other businesses to participate – for further information contact info@mapto.com.au or contact the MAPTO office on (08) 9534 7515
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